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Strategic Planning Keeps ECI REC’s Vision Front and Center

Thursday | August 19, 2021
All News

Message From the CEO

Fall is just around the corner. For ECI REC, that means strategic planning and beginning next year’s budgeting process. It is the responsibility of the Board of Directors to decide how to protect and use our resources to provide the most benefits to our members. Your Board is charged with overseeing and directing ECI REC’s strategic goals and initiatives, as well as the financial health of the Cooperative. I assure you that your Board takes its responsibilities seriously and does a fantastic job looking out for the well-being of ECI REC and our members.

Your Board of Directors approved a Cooperative-wide, three-day strategic planning session. It was held in late June and conducted by a professional facilitator familiar with the industry. There were two employee sessions in addition to the Board and management session.

The purpose of annual strategic planning is to identify and align ECI REC’s organizational direction. While keeping our vision and mission statements before us, we assessed what we have accomplished this year and what we may need to consider for next year. The consensus of this year’s session was that ECI REC will work on a plan that prioritizes the following strategic goals and objectives, which will be implemented over the next two to three years:

  • Building member trust through modern options and outreach
  • Monitoring and improving technology health
  • Improving safety culture
  • Investing in infrastructure to enhance service reliability
  • Ensuring reliable and affordable power supply
  • Maximizing return on employee investment
  • Promoting financial strength and stability

Our strategic plan is still in process and will be approved later this year, but I believe this list reflects our best efforts to advance our mission, vision, and strategies for moving our Cooperative forward. We are embracing “Powering Possibilities”—the theme of this year’s Annual Meeting of the Members—to best serve you with safe, affordable, and reliable electricity in an environmentally friendly manner.

We expect a lot of new and exciting things to take place in the coming years. We promise to remain committed to serving our members as we move forward with strategic planning and budgeting for next year. Our vision is to make a difference in the lives we serve, and we will strive to keep that vision before us as we plan for the future.

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2400 Bing Miller Lane

PO Box 248

Urbana, IA 52345

Toll Free: 877-850-4343

Fax 319-443-4359

Email: ecirec@ecirec.coop

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©2025 East-Central Iowa Rural Electric Cooperative. All Rights Reserved.

  • Account Services
    • Account Management
      • Manage Your Online Account
      • Payment Options
      • About Your Bill
        • Bill Sample
        • Terms on Your Bill
        • Rates
        • Avoid Late Fees & Disconnects
      • Service Calls & Charges
      • Start Stop Transfer Upgrade
      • Patronage Dividends
      • Avoid Peak Hours
    • Member Services
      • Member Programs
        • Co-op Connections Program
        • Helping Hand Reminder
        • Notify Landlord Before Disconnect
        • Power Boost Gift Certificate
        • RECare Program
        • Support Iowa Renewable Energy
      • Outdoor Lighting
      • Member Information Update Request
      • Keep Your Bill Affordable
      • Energy Assistance (LIHEAP)
      • Terms & Conditions (Tariff)
      • Tree Trimming
      • How Electricity Reaches You
  • Manage Energy
    • Save Energy & Money
      • Rebate Forms
      • Residential Heat Rate
      • Electric Vehicles
    • Smart Electrification
      • Renewable Options
        • On-Site Generation Facilities
        • Support Iowa Renewables
      • Smart Technologies
        • AMI & Smart Meters
        • View My Usage
      • Beneficial Electrification
    • Electric Efficiency Resources
      • Heating & Cooling
      • Water Heaters
      • Lighting
      • Use Energy Wisely TSE Site
      • Quick DIY Energy-Efficient Tips
      • Energy Calculators & Resources
      • ECI REC's Commitment to Energy Efficiency
  • Outages & Safety
    • Outages
      • Outage Center
      • If an Outage Occurs
      • ECI REC Outage Map
      • Iowa Electric Co-ops Outage Map
    • Safety
      • Call Before You Dig-811
      • Damaged Electric Facilities
      • Backup Generator
      • Grain Bin Safety
      • Electric Safety Resources
        • Electric Safety & Outage Tips
        • Safety Videos
  • Community & News
    • Youth/Community Program
      • Scholarships
      • Iowa Youth Tour - Washington, D.C.
      • Iowa Youth Leadership Academy
      • Safety Education
      • Community Reinvestment Fund
      • Revolving Loan Fund
    • News & Resources
      • Newsletters
        • Member Newsletter
        • eNewsletters
        • Iowa Electric Cooperative Living
      • Bill Inserts - Power Notes
      • Literature, Brochures, and Guides
      • News & Media Inquires
      • Resources and Assets Library
  • The Cooperative
    • Legislative Hub
      • Iowa Grassroots Networks
      • National Grassroots Networks
    • Cooperative Difference
      • Co-op Advantage
        • The Non-Profit Advantage
        • Democratic Governance
        • Co-op Membership
        • Guiding Principles
      • Annual Meeting of Members
      • Member Survey
    • About Your Cooperative
      • About ECI REC
      • Service Territory Map
      • Your Board of Directors
      • Management Team Directory
      • Touchstone Energy® Co-ops
      • Where's the Power Come From
      • Statement of Nondiscrimination
      • Careers