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Looking Ahead: Strategic Planning and Budgeting for a Brighter Future

Wednesday | August 27, 2025
All News

Message From the CEO

As summer winds down, ECI REC is already looking ahead to the opportunities—and challenges—the new year may bring. Fall marks the beginning of our annual strategic planning and budgeting process, which is a vital part of how we continue to serve our members with safe, reliable, and affordable service.

At the heart of this work is our Board of Directors, who are entrusted with guiding the Cooperative’s direction and ensuring long-term financial stability. Their role includes not just approving budgets but shaping the strategic goals that keep our Cooperative strong, sustainable, and responsive to the needs of our members. We’re proud of their dedication and commitment to thoughtful leadership.

In June, ECI REC hosted a Cooperative-wide, three-day strategic planning session led by an experienced industry facilitator. This year’s process included sessions with employees, management, and the Board to ensure a well-rounded perspective on where we are—and where we’re going.

Strategic planning gives us the chance to reflect on the progress we’ve made, evaluate our future needs, and align our operations with our mission and vision.

Together, we reaffirmed the guiding purpose of ECI REC.

  • Mission: To demonstrate the advantages of your member-owned Cooperative.
  • Vision: To make a difference in the lives of those we serve.

Based on feedback and analysis, we’ve set clear priorities for the next two to three years. These strategic goals will focus on system reliability, financial resilience, safety, workforce development, technology innovation, and advocacy—ensuring our Cooperative continues to meet the evolving needs of the communities we power.

You can expect to hear more in the months ahead as we begin to put these plans into action. With your continued support, we remain focused on building a stronger future—together.

 

Your Cooperative’s Strategic Roadmap to Reliability, Safety, and Service

At ECI REC, we know that the strength of our community depends on our ability to deliver safe, reliable, and affordable power today—while preparing for tomorrow. That’s why our Board and leadership have developed a focused strategic plan that prioritizes what matters most to our members: fair rates, strong infrastructure, workplace excellence, and a deep commitment to safety.

Here’s a look at how we’re working for you:

Balancing Growth and Fair Rates

We’re aligning major infrastructure upgrades with long-term financial planning, modernizing equity policies, and ensuring our rates reflect actual service costs.

Safety, Always

Safety is at the heart of every operation. We’re fostering a transparent, judgment-free culture, sharing regular progress updates, and reinforcing safety through leadership, training, and daily practice.

Supporting Our Team

We’re investing in employee training, succession planning, and modern benefits to support a thriving workforce. Special emphasis is being placed on attracting new talent and encouraging growth from within.

Smarter Technology, Stronger Service

From upgrading systems to introducing mobile workforce tools, we’re streamlining operations for efficiency and consistency. Our members will also see improvements in service through platforms like SmartHub and expanded self-service options.

Reliable Infrastructure for the Long Haul

We’re targeting aging substations and critical upgrades, guided by multi-year construction plans and accurate forecasting. Our goal: maintain the high reliability you expect, without compromising fiscal responsibility.

Advocating for Cooperative Values

We’re making your voice heard—engaging with lawmakers, promoting grassroots participation, and investing in Board development tools to ensure our governance is as strong as our service.

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2400 Bing Miller Lane

PO Box 248

Urbana, IA 52345

Toll Free: 877-850-4343

Fax 319-443-4359

Email: ecirec@ecirec.coop

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©2025 East-Central Iowa Rural Electric Cooperative. All Rights Reserved.

  • Account Services
    • Account Management
      • Manage Your Online Account
      • Payment Options
      • Avoid Late Fees & Disconnects
      • About Your Bill
        • Bill Sample
        • Terms on Your Bill
        • Rates
      • Service Calls & Charges
      • Start Stop Transfer Upgrade
      • Patronage Dividends
      • Avoid Peak Hours
    • Member Services
      • Member Programs
        • Co-op Connections Program
        • Helping Hand Reminder
        • Notify Landlord Before Disconnect
        • Power Boost Gift Certificate
        • RECare Program
        • Support Iowa Renewable Energy
      • Outdoor Lighting
      • Member Information Update Request
      • Keep Your Bill Affordable
      • IA Energy Assistance (LIHEAP)
      • Terms & Conditions (Tariff)
      • Tree Trimming
      • How Electricity Reaches You
      • Member Communications
  • Manage Energy
    • Save Energy & Money
      • Rebate Forms
      • Residential Heat Rate
      • Electric Vehicles
    • Smart Electrification
      • Renewable Options
        • On-Site Generation Facilities
        • Support Iowa Renewables
      • Smart Technologies
        • AMI & Smart Meters
        • View My Usage
      • Beneficial Electrification
    • Electric Efficiency Resources
      • Heating & Cooling
      • Water Heaters
      • Lighting
      • Use Energy Wisely TSE Site
      • Quick DIY Energy-Efficient Tips
      • Energy Calculators & Resources
      • ECI REC's Commitment to Energy Efficiency
  • Outages & Safety
    • Outages
      • Outage Center
      • If an Outage Occurs
      • ECI REC Outage Map
      • Iowa Electric Co-ops Outage Map
    • Safety
      • Call Before You Dig-811
      • Damaged Electric Facilities
      • Backup Generator
      • Grain Bin Safety
      • Electric Safety Resources
        • Electric Safety & Outage Tips
        • Safety Videos
  • Community & News
    • Youth/Community Program
      • Scholarships
      • Iowa Youth Tour - Washington, D.C.
      • Iowa Youth Leadership Academy
      • Safety Education
      • Community Reinvestment Fund
      • Revolving Loan Fund
    • News & Resources
      • Newsletters
        • Member Newsletter
        • eNewsletters
        • Iowa Electric Cooperative Living
      • Bill Inserts - Power Notes
      • Literature, Brochures, and Guides
      • News & Media Inquires
      • Resources and Assets Library
  • The Cooperative
    • Legislative Hub
      • Iowa Grassroots Networks
      • National Grassroots Networks
    • Cooperative Difference
      • Co-op Advantage
        • The Non-Profit Advantage
        • Democratic Governance
        • Co-op Membership
        • Guiding Principles
      • Annual Meeting of Members
      • Member Survey
    • About Your Cooperative
      • About ECI REC
      • Service Territory Map
      • Your Board of Directors
      • Management Team Directory
      • Employee Directory
      • Touchstone Energy® Co-ops
      • Where's the Power Come From
      • Statement of Nondiscrimination
      • Careers